| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415 .K47 2007 (Browse shelf) | Available | 2009-5840 | ||
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415 .K47 2007 (Browse shelf) | 2 | Available | 2008-5838 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K47 2007 (Browse shelf) | Available | 2009-5839 | ||
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K47 2007 (Browse shelf) | Available | 2009-5837 | ||
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K47 2007 (Browse shelf) | Available | 2009-5841 | ||
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K47 2007 (Browse shelf) | Available | 2009-5835 | ||
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K47 2007 (Browse shelf) | 3 | Available | 2008-5839 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K47 2007 (Browse shelf) | 5 | Available | 2008-5841 |
Browsing KISAJU MAIN CAMPUS shelves, Shelving location: - Open Collection Close shelf browser
| HF 5415. B66 2006 Contemporary marketing 2006 / | HF 5415 .J63 2010 Principles and practice of marketing / | HF 5415 .K47 2007 Marketing : | HF 5415 .K47 2007 Marketing : | HF 5415 .K68 2008 Principles of marketing / | HF 5415 .K68 2008 Principles of marketing / | HF 5415 .K68 2008 Principles of marketing / |
Hardcover.
MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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