Marketing : concepts and strategies / Sally Dibb ... [et al.].
Contributor(s): Dibb, Sally
Material type:
TextPublisher: Boston ; London : Houghton Mifflin, c1997Edition: 3rd European edDescription: xxi, 842 p. : ill. (some col.) ; 26 cmISBN: 0395790050Subject(s): MarketingLOC classification: HF5415 | .M37 1997
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .M37 1997 (Browse shelf) | Available | 2003-0788 |
Includes bibliographical references and index.
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