Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
By: Churchill, Gilbert A
Contributor(s): Peter, J. Paul
Material type:
TextPublisher: Burr Ridge, Ill. : Irwin, c1995Description: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN: 0256125392; 0256173672Subject(s): MarketingDDC classification: 658.8 LOC classification: HF 5415 | .C48 1998
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .C49 1995 (Browse shelf) | 1 | Available | 2001-0808 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .C49 1995 (Browse shelf) | 1 | Available | 2001-0809 |
Includes bibliographical references (p. 655-674) and indexes.
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