| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .S76 1995 (Browse shelf) | 1 | Available | 2000-0240 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 59 .S45 2011 The practice of Public Relations / | HD 59 .S45 2011 The practice of Public Relations / | HD 59 .S45 2011 The practice of Public Relations / | HD 59 .S76 1995 The management and practice of public relations / | HD 59 .T46 2009 Exploring public relations / | HD 59 .T46 2009 Exploring public relations / | HD 59 .W37 1992 Getting the message across : |
Paperback.
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
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