Foundations of marketing / William Pride, O. C. Ferrell.
By: Pride, William M
Contributor(s): Ferrell, O. C
Material type:
TextPublisher: Boston : Houghton Mifflin, c2009Edition: 3rd edDescription: xxi, 569 p. : col. ill. ; 27 cmISBN: 9780618973378 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF 5415 | .P75 2009
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 3 | HF 5415 .P75 2009 (Browse shelf) | Available | 2013-0302 |
Includes bibliographical references (p. 513-542) and indexes.
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