| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 3 | HF 5415.5 .P47 2004 (Browse shelf) | Available | 2013-0133 | |
| Books | The MUA Library South C campus - Open Collection | STACK 3 | HF 5415.5 .P47 2004 (Browse shelf) | Available | 2013-0134 |
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| HF 5415.2 .G87 1999 Marketing research / | HF5415.2 .H35 2021 Essentials of marketing research / | HF 5415.5 .P47 2004 Managing customer relationships : | HF 5415.5 .P47 2004 Managing customer relationships : | HF 5415.7 .C57 1986 The Strategy of Distribution Management | HF5478 .B86 2000 The e-Bay phenomenon : | HF 5548.2 .L38 2007 Essentials of business information systems / |
Includes bibliographical references and index.
Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust; Identifying customers; Differentiating customers: some customers are worth more than others; Differentiating customers by their needs; Interacting with customers: customer collaboration strategy; Using the tools of interactivity to build learning relationships; Privacy and customer feedback; Using mass customization to build learning relationships -- Part 3. Measuring and managing to build customer value. Measuring the success of customer-based initiatives; Customer analytics and the customer-strategy enterprise; Organizing and managing the profitable customer-strategy enterprise; Delivery channel issues of the enterprise focused on building customer value; Store of the future and the evolution of retailing -- Appendix: Where do we go from here?
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