Prologue : the game I love is hurting -- Major league baseball -- The owners -- The new color line -- The last Black major leaguer -- The players -- The agents -- The media and corporate partners -- The fans -- The parents -- Community outreach -- The government : federal, state, and local -- Colleges and universities -- Youth coaches -- Kids -- Baseball in the twenty-first century -- The baseball united plan.

"Revenue has never been higher, attendance has never been better, and baseball has never had a stronger international presence. Yet, with all of the prosperity, the game has rarely faced more significant problems, both in the headlines and deep within our communities. Steroid scandals, labor strife, self-centered superstars, a dramatic decline in the number of African American players and fans, constraints on Little League facilities and resources, and competition from trendier sports and entertainment options all threaten the foundations of our national pastime. Hall of Famer Winfield presents his plan of action for saving this great game from self-destruction. A respected role model and ambassador of the sport, Winfield outlines his strategy for making baseball inclusive, empowering, and entertaining, offering ideas and solutions for diversifying front offices; marketing the game; developing community-based programs; and working out fair, creative, and lucrative parameters for the business of baseball.--From publisher description."--From source other than the Library of Congress