| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | P 90 .B37 2001 (Browse shelf) | Available | 2012-0557 |
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| P 87 .S78 1988 Success in communication / | P 87 .S78 1988 Success in communication / | P 87 .S78 1988 Success in communication / | P 90 .B37 2001 Introduction to mass communication : | P 90 .B43 2009 Mastering communication at work: | P 90 .B43 2009 Mastering communication at work: | P 90 .B43 2009 Mastering communication at work: |
Paperback.
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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