Consumer behaviour / Neal Quester Hawkins

By: Hawkins,Neal Quester
Material type: TextTextPublisher: Australia McGraw Hill, c2004Edition: 4th edDescription: 668 p. : col. ill. ; 26 cmISBN: 0074713493; 9780074713495Subject(s): Consumer behavior -- Textbooks | Motivation research (Marketing) -- Textbooks | Consommateurs -- Comportement -- Manuels d'enseignement supérieur | Motivation, Études de (Marketing) -- Manuels d'enseignement supérieurLOC classification: HF 5415.32 | .S35 2004
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