Fundamentals of creative advertising [electronic resource] : an introduction to branding / Caroline Barfoot, Ken Burtenshaw, Nic Mahon.

By: Barfoot, Caroline
Contributor(s): Burtenshaw, Ken | Mahon, Nic | ebrary, Inc
Material type: TextTextSeries: AVA academia: Publisher: Lausanne, Switzerland : AVA Academia, 2006Description: 183 p. : ill. (chiefly col.)Subject(s): Branding (Marketing) | AdvertisingGenre/Form: Electronic books. LOC classification: HF5415.1255 | .B37 2006ebOnline resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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