Advertising and consumer behaviour [electronic resource] / Himanshu Pant.

By: Pant, Himanshu
Contributor(s): ebrary, Inc
Material type: TextTextPublisher: Jaipur, India : ABD Publishers, 2007Description: 293 pOther title: Advertising & consumer behaviourSubject(s): Consumer behavior | Motivation research (Marketing) | AdvertisingGenre/Form: Electronic books. LOC classification: HF5415.32 | .P36 2007ebOnline resources: An electronic book accessible through the World Wide Web; click to view
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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