Power sales writing [electronic resource] / Sue Hershkowitz-Coore.
By: Hershkowitz-Coore, Sue
Contributor(s): ebrary, Inc
Material type:
TextPublisher: New York : McGraw-Hill, c2003Description: xv, 174 p. ; 21 cmSubject(s): Advertising copy -- Handbooks, manuals, etc | Sales letters -- Handbooks, manuals, etcGenre/Form: Electronic books. DDC classification: 808/.066659 LOC classification: HF5825 | .H44 2003ebOnline resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| e Book | ONLINE RESOURCE | HF5825 .H44 2003eb (Browse shelf) | Not for loan |
Includes index.
Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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