Evaluating public relations [electronic resource] : a best practice guide to public relations and evaluation / Tom Watson and Paul Noble.

By: Watson, Tom, 1950-
Contributor(s): Noble, Paul, 1955- | ebrary, Inc
Material type: TextTextPublisher: Sterling, VA : Kogan Page Limited, c2005Description: vii, 213 pSubject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studiesGenre/Form: Electronic books. DDC classification: 659.2/072 LOC classification: HD59 | .W325 2005ebOnline resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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