Public relations on the Net [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.
By: Holtz, Shel
Contributor(s): ebrary, Inc
Material type:
TextPublisher: New York : AMACOM, American Management Association, c2002Edition: 2nd edDescription: xx, 444 p. : ill. ; 23 cmSubject(s): Internet in public relationsGenre/Form: Electronic books. DDC classification: 659.2/0285/4678 LOC classification: HD59 | .H596 2002ebOnline resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS | HD 59 .H65 2002 (Browse shelf) | Available | 2020-0022 | |
| e Book | ONLINE RESOURCE | HD59 .H596 2002eb (Browse shelf) | Not for loan |
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Includes bibliographical references and index.
A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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