The manager's guide to distribution channels [electronic resource] / Linda Gorchels, Edward J. Marien, Chuck West.
By: Gorchels, Linda
Contributor(s): West, Chuck | Marien, Edward J | ebrary, Inc
Material type:
TextPublisher: New York : McGraw-Hill, c2004Description: xii, 225 p. : illSubject(s): Marketing channels | Marketing -- ManagementGenre/Form: Electronic books. DDC classification: 658.8/7 LOC classification: HF5415.129 | .G67 2004ebOnline resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| e Book | ONLINE RESOURCE | HF5415.129 .G67 2004eb (Browse shelf) | Not for loan |
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| HF5415.1265 B59 2010 Brilliant online marketing : | HF 5415.1265 .C64 2001eb Capturing customers.com | HF5415.1265 .G76 2001eb Handbook of online marketing research | HF5415.129 .G67 2004eb The manager's guide to distribution channels | HF5415.13 .H518 2004eb The one-day marketing plan | HF5415.13 .J5878 2004eb Powerhouse marketing plans | HF5415.13 .P3248 2000eb Preparing the marketing plan |
Includes index.
Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributor's world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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