If you're so brilliant- how come you can't identify your key customers? [electronic resource] : the essential guide to key account selection / Peter Cheverton.

By: Cheverton, Peter
Contributor(s): ebrary, Inc
Material type: TextTextSeries: If you're so brilliant- series: Publisher: London : Kogan Page, 2002Description: x, 146 p. : illSubject(s): Customer loyalty | Marketing -- Key accountsGenre/Form: Electronic books. DDC classification: 658.804 LOC classification: HF5415.122 | .C44 2002ebOnline resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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