The customer loyalty solution [electronic resource] : what works and what doesn't in customer loyalty programs / by Arthur Middleton Hughes.

By: Hughes, Arthur Middleton
Contributor(s): ebrary, Inc
Material type: TextTextPublisher: New York : McGraw-Hill, [2003]Description: xix, 364 p. : ill. ; 24 cmSubject(s): Database marketing | Customer loyalty programsGenre/Form: Electronic books. DDC classification: 658.8/4 LOC classification: HF5415.126 | .H8423 2003ebOnline resources: An electronic book accessible through the World Wide Web; click to view
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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