The one-day marketing plan [electronic resource] : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.
By: Hiebing, Roman G
Contributor(s): Cooper, Scott W | ebrary, Inc
Material type:
TextPublisher: New York : McGraw-Hill, c2004Edition: 3rd edDescription: xx, 323 pSubject(s): Marketing -- Management | Strategic planningGenre/Form: Electronic books. DDC classification: 658.8/02 LOC classification: HF5415.13 | .H518 2004ebOnline resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| e Book | ONLINE RESOURCE | HF5415.13 .H518 2004eb (Browse shelf) | Not for loan |
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| HF 5415.1265 .C64 2001eb Capturing customers.com | HF5415.1265 .G76 2001eb Handbook of online marketing research | HF5415.129 .G67 2004eb The manager's guide to distribution channels | HF5415.13 .H518 2004eb The one-day marketing plan | HF5415.13 .J5878 2004eb Powerhouse marketing plans | HF5415.13 .P3248 2000eb Preparing the marketing plan | HF 5415.13 .W356 2006eb Sales and marketing the Six Sigma Way |
Includes index.
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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