Preparing the marketing plan [electronic resource] / David Parmerlee.

By: Parmerlee, David
Contributor(s): ebrary, Inc
Material type: TextTextSeries: American Marketing Association marketing toolbox: Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Edition: New edDescription: xxiv, 223 p. : ill. ; 28 cmSubject(s): Marketing -- Management | Strategic planningGenre/Form: Electronic books. DDC classification: 658.8 LOC classification: HF5415.13 | .P3248 2000ebOnline resources: An electronic book accessible through the World Wide Web; click to view
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At head of title: American Marketing Association.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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