Brilliant online marketing : how to use the internet to market your business online / Alex Blyth.

By: Blyth, Alex
Material type: TextTextPublisher: New York : Pearson, 2010Description: p. cmISBN: 9780273737452 (pbk.)Subject(s): Internet marketing | Electronic commerce | Marketing -- Technological innovationsDDC classification: 658.8/72 LOC classification: HF5415.1265 | B59 2010
Contents:
Ten online marketing mistakes to avoid -- Your website / your conversion engine -- Search engine optimisation -- Search engine marketing -- Online advertising -- E-mail marketing -- Blogging -- Social media -- Online pr -- Mobile marketing.
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Includes index.

Ten online marketing mistakes to avoid -- Your website / your conversion engine -- Search engine optimisation -- Search engine marketing -- Online advertising -- E-mail marketing -- Blogging -- Social media -- Online pr -- Mobile marketing.

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