International business / Donald A. Ball. : the challenge of global competion
By: Ball, Donald A
Contributor(s): McCulloch, Wendell H | Geringer, J. Michael | Minor, Michael S | McNett, Jeanne M
Material type:
TextPublisher: New York : McGraw Hill/Irwin, 2008Edition: 11th edDescription: 623 ; 28 cmISBN: 007110089X; 9780071100892Subject(s): International business | Business | Global businessOnline resources: Amazon.com | Amazon customer reviews Summary: This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 62.4 .I58 2008 (Browse shelf) | Available | 2008-0378 | ||
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 62.4 .I58 2008 (Browse shelf) | 2 | Available | 2008-1709 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 62.4 .I58 2008 (Browse shelf) | 3 | Available | 2008-1710 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 62.4 .I58 2008 (Browse shelf) | 1 | Available | 2008-0379 |
Paperback.
This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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