| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 58.7 .I53 2004 (Browse shelf) | Available | 2008-2852 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 58.7 .I53 2004 (Browse shelf) | Available | 2008-2835 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 58.7 .H47 2001 Management of organizational behavior : | HD 58.7 .H63 1994 Making work systems better : | HD 58.7 .I53 2004 Living the Brand: | HD 58.7 .I53 2004 Living the Brand: | HD 58.7 .K53 2000 Organisational behaviour / | HD 58.7 .K53 2000 Organisational behaviour / | HD 58.7 .K56 2003 Organizational behavior : |
Hardcover.
This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.
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