Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
By: Bearden, William O
Contributor(s): Ingram, Thomas N | LaForge, Raymond W
Material type:
TextPublisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Edition: 5th edDescription: xxxvi, 588 p. ; ill. ; 28 cmISBN: 9780073101200 (alk. paper); 0073101206 (alk. paper)Subject(s): Marketing -- United StatesDDC classification: 658.8 LOC classification: HF 5415 | .B43 2007
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Includes bibliographical references and index.
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