Essentials of marketing research / William G. Zikmund, Barry J. Babin.
By: Zikmund, William G
Contributor(s): Babin, Barry J
Material type:
TextSeries: With qualtrics card: Publisher: [S.l.] : South-Western College Pub, 2009Edition: 4th edDescription: 456 p. ; 28 cmISBN: 1439047545 (paperback); 9781439047545 (paperback)DDC classification: 658.83 LOC classification: HF 5415.2 | .Z55 2010Online resources: Amazon.com Summary: Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .Z55 2010 (Browse shelf) | Available | 2011-3724 |
Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
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