| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.13 .W36 2011 (Browse shelf) | Available | 2011-3697 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .W36 2011 (Browse shelf) | Available | 2011-3696 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .W36 2011 (Browse shelf) | Available | 2011-3698 |
"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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