Includes index.

New age farming -- Conclusion -- Positioning yourself as the expert -- Case study---charlene li -- Position yourself as an expert -- Expert's tip---learn from the experts -- How to position yourself as an expert -- Conclusion -- Relationship marketing -- Blogs as farming tools -- Case study---Kevin O'Keefe -- Benefits of blogs vs. websites -- Expert's tip---use listings with blogs -- Community blogging as a farm tool -- Be innovative in your marketing techniques -- Conclusion -- Exploiting the niches -- Define your niches -- Expert's tip---blogging thrives when serving a market niche -- Geographic niches -- Expert's tip---use blogs as your geographic niche -- Property niches -- Membership niches -- Ethnic niches -- Gender-based niches -- Age-based niches -- Gay and lesbian niches -- Conclusion -- Media & public relations -- Media use of blogs for source material -- Expert's tip---gain media attention -- Some new bloggers are journalists -- You and your readers as media -- Expert's tip---communicate without pitching -- Manage your online reputation -- Case study---kryptonite -- Conclusion -- Lead generation -- Establish customer relationships -- Expert's tip---blog for leads -- Expert's tip---capture contact information -- Using your company website -- Conclusion -- Intranet and project management -- Benefits to intranet blogging -- Make use of your intranet blog -- Intranet blog platform requirements -- Conclusion -- Final notes from the authors -- Afterward / by Ralph Roberts -- Appendix A Ten things to consider before you start to blog -- Appendix B Cchoosing the right blog platform -- Appendix C Step-by-step guide to creating your own blog -- Appendix D Best directories for real estate marketing purposes -- Appendix E RSS (really simple syndication) and how to use it.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.