Strategic control of marketing finance / David Haigh.
By: Haigh, David
Material type:
TextSeries: Financial times management series: Publisher: [S.l.] : Financial Times Management, 1994Description: 224 p. ; 24 cmISBN: 0273602314 (hardcover); 9780273602316 (hardcover)DDC classification: 658.802 LOC classification: HF 5415.13 | .H35 1994Online resources: Amazon.com Summary: Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.
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Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.
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