Marketing : an introduction / Gary Armstrong & Phil Kotler.
By: Armstrong, Gary (Gary M.)
Contributor(s): Kotler, Philip
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2006Edition: 8th edDescription: p. cmISBN: 0131865919 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K625 2006Online resources: Table of contents
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Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
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