Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul
Contributor(s): Olson, Jerry C. (Jerry Corrie)
Material type:
TextPublisher: New York: McGraw-Hill/Irwin, c2010Edition: 9th edDescription: xix, 554 p. : ill., map ; 27 cmISBN: 9780071267816Other title: Consumer behavior & marketing strategy [Cover title]Subject(s): Consumer behavior | MarketingDDC classification: 658.8/342 LOC classification: HF 5415.3 | .P48 2010Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.3 .P48 2010 (Browse shelf) | Available | 2011-3262 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.3 .P48 2010 (Browse shelf) | Available | 2011-3263 |
Includes bibliographical references (p. 499-528) and indexes.
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