| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .L44 2008 (Browse shelf) | 1 | Available | 2008-4623 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .L44 2008 (Browse shelf) | 2 | Available | 2008-4624 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .L44 2008 (Browse shelf) | 3 | Available | 2008-4625 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .L44 2008 (Browse shelf) | 5 | Available | 2008-4627 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HF 5415.13 .K68 2006 Marketing management / | HF 5415.13 .K68 2009 Marketing management / | HF 5415.13 .L39 1983 Marketing management : | HF 5415.13 .L44 2008 Analysis for marketing planning / | HF 5415.13 .L44 2008 Analysis for marketing planning / | HF 5415.13 .L44 2008 Analysis for marketing planning / | HF 5415.13 .L44 2008 Analysis for marketing planning / |
Paperback.
"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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