| 000 -LEADER |
|---|
| fixed length control field |
01124nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0536122016 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100419041647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100419s2006 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0536122016 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 5415.13 |
| Item number |
.K68 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
320 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentals of marketing management / |
| Statement of responsibility, etc |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Edition for W.P. Carey School of Business Dept. of Marketing ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[S.l.] : |
| Name of publisher, distributor, etc |
Pearson Custom Publishing, |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (unpaged) ; |
| Dimensions |
27 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Mkt 302. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller. |
| 9 (RLIN) |
1608 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin. |
| 9 (RLIN) |
1609 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peterson. |
| 9 (RLIN) |
1610 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Mkt 302. |
| 9 (RLIN) |
1611 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0536122016/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0536122016/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0536122016">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0536122016</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
