If you're so brilliant- how come you can't identify your key customers? (Record no. 9366)

000 -LEADER
fixed length control field 01514nam a2200361Ia 4500
001 - CONTROL NUMBER
control field ebr10096171
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020422s2002 enka sb 001 0 eng d
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Canceled or invalid record control number 0749437294
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780749446116
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0749437294(pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)647415709
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.122
Item number .C44 2002eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
9 (RLIN) 13232
245 10 - TITLE STATEMENT
Title If you're so brilliant- how come you can't identify your key customers?
Medium [electronic resource] :
Remainder of title the essential guide to key account selection /
Statement of responsibility, etc Peter Cheverton.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent x, 146 p. :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement The if you're so brilliant- series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2009.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer loyalty.
9 (RLIN) 11800
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Key accounts.
9 (RLIN) 13233
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
-- 74
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
9 (RLIN) 75
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title If you're so brilliant- series.
9 (RLIN) 13234
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/kimke/Doc?id=10096171">http://site.ebrary.com/lib/kimke/Doc?id=10096171</a>
Public note An electronic book accessible through the World Wide Web; click to view
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type e Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
          ONLINE RESOURCE ONLINE RESOURCE 02/08/2011   HF 5415.122 .C44 2002eb 02/08/2011 02/08/2011 e Book
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MUA Library, Contact: library@mua.ac.ke

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