| 000 -LEADER |
|---|
| fixed length control field |
02675nam a2200445 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0130351350 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100730090758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100730s2003 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439080900 |
| Terms of availability |
$126.67 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439080900 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 |
| Item number |
.Z55 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G. |
| 9 (RLIN) |
1663 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essential of Marketing Research |
| Statement of responsibility, etc |
William G Zikmund, Barry J. Babin |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 er - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia |
| Name of publisher, distributor, etc |
Cengage |
| Date of publication, distribution, etc |
2010 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Hardcover. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
E-commerce: business aspects. |
| 9 (RLIN) |
12252 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economics, finance, business & management. |
| 9 (RLIN) |
504 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet guides & online services. |
| 9 (RLIN) |
3061 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market research. |
| 9 (RLIN) |
7570 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business / Economics / Finance. |
| 9 (RLIN) |
131 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business/Economics. |
| 9 (RLIN) |
124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business & Economics / Marketing / Research. |
| 9 (RLIN) |
7572 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - Research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business, Accounting & Vocational: Textbooks & Study Guides. |
| 9 (RLIN) |
773 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Ronald F. |
| 9 (RLIN) |
12253 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0130351350/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0130351350/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130351350">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130351350</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
