| 000 -LEADER |
|---|
| fixed length control field |
00756nam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN8120323491 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100419041647.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100419s1000 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135577454 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.K68 1987 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing: |
| Remainder of title |
An ntroduction |
| Statement of responsibility, etc |
Philip, Kotler and Armstrong, Gary |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
28 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
International edition. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
International edition. |
| 9 (RLIN) |
6089 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
