Principles of marketing / (Record no. 8807)

000 -LEADER
fixed length control field 01230cam a2200301 a 4500
001 - CONTROL NUMBER
control field 2613503
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20060327190832.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980312s1999 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98003761
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0139570020
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .K68 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1999.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details col. ill. ;
Dimensions 29 cm. +
Accompanying material 1 computer laser optical disc (4 3/4 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disc: Windows 95.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 4667
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          The MUA Library South C campus The MUA Library South C campus - Open Collection 14/07/2011 2000.00 8 HF 5415 .K68 1999 2011-2829 02/10/2019 25/09/2019 2000.00 18/07/2011 Books

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