Principles of advertising : (Record no. 8625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01160nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0789022990 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110711034817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110711s2005 xxu eng d |
| 020 03 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81764940 |
| Terms of availability | $108.00 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OSt |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | .L35 2003 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Monle. |
| 9 (RLIN) | 11875 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of advertising : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc | Monle Lee, Carla Johnson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Viva Books Private, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 355 p. ; |
| Dimensions | 20 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "A complete and well-organized introductory textbook on advertising"Educators in the filed and students will explore the advertising business environment, the legal and political forces involved, advertising agencies, market segmentation, target marketing, product positioning, consumer behavior, marketing and advertising research, the creative aspects of advertising, print advertising and much more. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Carla. |
| 9 (RLIN) | 11876 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
No items available.