| 000 -LEADER |
|---|
| fixed length control field |
01442nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN0071266348 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100705025934.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100705s2008 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071266348 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324580006 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl |
| 9 (RLIN) |
13373 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : |
| Statement of responsibility, etc |
Charles W. Lamb, Carl McDaniel, Carl McDaniel |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| Remainder of edition statement |
instructors edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : |
| Name of publisher, distributor, etc |
Mcgraw Hill Higher Education, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (unpaged) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
382 Pages in quality color glossy paper. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. |
| 9 (RLIN) |
11878 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl. |
| 9 (RLIN) |
13373 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/0071266348/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0071266348/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071266348">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071266348</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
