Fundamentals of international business / (Record no. 7776)

000 -LEADER
fixed length control field 02458nam a2200241 a 4500
001 - CONTROL NUMBER
control field ASIN0979734428
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20110531073611.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110531s2008 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0979734428 (paperback)
Terms of availability $69.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780979734427 (paperback)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1379
Item number .C95 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota.
9 (RLIN) 11090
245 10 - TITLE STATEMENT
Title Fundamentals of international business /
Statement of responsibility, etc Czinkota, Ronkainen, Moffett.
250 ## - EDITION STATEMENT
Edition statement Second ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [NY] :
Name of publisher, distributor, etc Wessex Press,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 391 p. ;
Dimensions 26 cm.
520 ## - SUMMARY, ETC.
Summary, etc Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs.The book s content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor.This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. We have incorporated cutting-edge primary source research, such as the 2008 Georgetown Delphi Study, which provides students with invaluable insights into the worldview of contemporary real-life practitioners. Also addressed are important topics that are only marginally discussed in other international business texts, such as supply-chain management (logistics), countertrade, north south economic integration, and the development of global management talent.The roles of culture, policies, and politics, both domestic and international, are given in-depth exploration as well. The dimensions of ethics, social responsibility, diversity, and demographics are addressed through examples and vignettes. We appreciate the role, present and future, of corporate transparency, veracity, and vision. For example, the issues of grassroots consumer pressure and sweatshops is explored, highlighting the need for acceptable working conditions and internationally enforced standards, as well as the rise of a new type of socially-conscious, organized consumer base.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ronkainen.
9 (RLIN) 11091
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moffett.
9 (RLIN) 11092
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/0979734428/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0979734428/chopaconline-20</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books

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