Marketing practices and principles / (Record no. 7681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00790cam a22002531a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000028643293 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CaOOAMICUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20031012 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940511s1995 nyu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0026356015 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaNSHNOV |
| Language of cataloging | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M37 1995 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 M32 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mason, Ralph E. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing practices and principles / |
| Statement of responsibility, etc | Ralph E. Mason, Patricia Mink Rath, Stewart Husted, Richard Lynch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Glencoe Division, McGraw-Hill, |
| Date of publication, distribution, etc | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 588 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Husted, Stewart W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lynch, Richard L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rath, Patricia Mink. |
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