Introduction to marketing management : (Record no. 7680)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00928cam a2200265 p 4500 |
| 001 - CONTROL NUMBER | |
| control field | 69019980 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20090612 .0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 690806s1969 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 69019980 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .R4 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rewoldt, Stewart H. |
| Fuller form of name | (Stewart Henry), |
| Dates associated with a name | 1922-1979. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing management : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc | [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Homewood, Ill : |
| Name of publisher, distributor, etc | R. D. Irwin, |
| Date of publication, distribution, etc | 1969. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 718 p. |
| Other physical details | illus. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | On spine: Marketing management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographical footnotes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R, |
| Relator term | joint author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Scott, James D. |
| Fuller form of name | (James Dacon), |
| Relator term | joint author. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Marketing management. |
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