Marketing : (Record no. 7465)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01158nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0205120717 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110523090127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110523s1989 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205120717 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780205120710 (hardcover) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schoell, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | contemporary concepts and practices / |
| Statement of responsibility, etc | William F. Schoell, Thomas T. Ivy, Joseph P. Guiltinan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [S.l.] : |
| Name of publisher, distributor, etc | Allyn & Bacon, |
| Date of publication, distribution, etc | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 800 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ivy, Thomas T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/0205120717/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0205120717/chopaconline-20</a> |
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