| 000 -LEADER |
|---|
| fixed length control field |
03144nam a2200469ua 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000036552944 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20091012 .0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051012s2005 enk sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749443804 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1423728807 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaAEU |
| Language of cataloging |
eng |
| Transcribing agency |
kim |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.B53 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
791.4502/8 |
| Edition number |
22 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
791.4502/8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bland, Michael. |
| 9 (RLIN) |
1797 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Effective media relations |
| Remainder of title |
how to get results / |
| Statement of responsibility, etc |
Michael Bland, Alison Theaker & David Wragg. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi: |
| Name of publisher, distributor, etc |
Kogan Page Ltd., |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 150 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 141-142) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Boulder, Colo. : |
| Agency responsible for reproduction |
NetLibrary, |
| Date of reproduction |
2005. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access may be limited to NetLibrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media and business. |
| 9 (RLIN) |
10050 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wragg, David W. |
| 9 (RLIN) |
10051 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Theaker, Alison. |
| 9 (RLIN) |
10052 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
University of Alberta Access |
| Uniform Resource Identifier |
<a href="http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137391">http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137391</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Concordia University College Internet Access |
| Uniform Resource Identifier |
<a href="http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137391">http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137391</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
