Principles of economics (Record no. 6921)

000 -LEADER
fixed length control field 03193nam a2200289 a 4500
001 - CONTROL NUMBER
control field ASIN0072503300
003 - CONTROL NUMBER IDENTIFIER
control field Ost
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100105043550.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100105s2003 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072503300
040 ## - CATALOGING SOURCE
Transcribing agency KIM
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 330
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Frank, Robert H.
9 (RLIN) 6284
245 10 - TITLE STATEMENT
Title Principles of economics
Statement of responsibility, etc Robert H Frank. and Ben S. Bernanke
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 813p. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Hardcover.
520 ## - SUMMARY, ETC.
Summary, etc In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. The Second Edition of Frank/Bernanke follows the successful First Edition with several pedagogical improvements. Based on reviewer feedback, this edition offers (1) even more streamlined coverage of the cost-benefit approach in the introductory chapter; (2) exercises that are more closely tied to the examples; (3) expanded narrative explanations of important principles, making them more accessible to average students; and (4) expanded coverage of several key topics. The result is a revision that is motivating to students, an effective text for teaching, and an exciting first course in Economics.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Micro-Economics.
9 (RLIN) 9887
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bernanke, Ben S.
9 (RLIN) 9888
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon.com
Uniform Resource Identifier <a href="http://www.amazon.com/exec/obidos/ASIN/0072503300/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/0072503300/chopaconline-20</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Amazon customer reviews
Uniform Resource Identifier <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072503300">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072503300</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme

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