Strategic marketing management / (Record no. 4838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01461nam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN0072429461 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100706071157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100706s2002 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8176490709 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788176490702 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .W55 1999 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson,Richard M.S. |
| 9 (RLIN) | 5605 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management / |
| Statement of responsibility, etc | Richard Wilson M.S. |
| Remainder of title | planning, implementation and contro; |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 on - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Viva books, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 827 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The irwin/mcgraw-hill series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Paperback. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography and index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management. |
| 9 (RLIN) | 1607 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic marketing |
| 9 (RLIN) | 124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1493 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 9 (RLIN) | 1496 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5606 |
| 830 #4 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The irwin/mcgraw-hill series in marketing. |
| 9 (RLIN) | 1505 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
No items available.