Product management / (Record no. 4809)

000 -LEADER
fixed length control field 01696cam a22003734a 4500
001 - CONTROL NUMBER
control field 12318609
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20020907181643.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010222s2002 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001030383
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070486560
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070486565
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ost
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.15
Item number .L44 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5/6
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
9 (RLIN) 298
245 10 - TITLE STATEMENT
Title Product management /
Statement of responsibility, etc Donald R. Lehmann, Russell S. Winer.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 502 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 600
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 1622
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
9 (RLIN) 304
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh021/2001030383.html">http://www.loc.gov/catdir/description/mh021/2001030383.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/mh021/2001030383.html">http://www.loc.gov/catdir/toc/mh021/2001030383.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books

No items available.

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