| 000 -LEADER |
|---|
| fixed length control field |
01752nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN1412934311 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20100413031012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100413s2008 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412934311 |
| Terms of availability |
$55.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412934312 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
KIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.32 |
| Item number |
.E27 2008 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| -- |
1124 |
| -- |
880 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
East, Professor Robert. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour : |
| Remainder of title |
applications in marketing / |
| Statement of responsibility, etc |
Professor Robert East. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London: |
| Name of publisher, distributor, etc |
Sage Publications Ltd, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
344 p. ; |
| Dimensions |
25 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wright, Malcolm. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vanhuele, Professor Marc. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/1412934311/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/1412934311/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=1412934311">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=1412934311</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| -- |
HF 5415.32 .E27 2008 |
