The management of business-to-business advertising : (Record no. 4055)

000 -LEADER
fixed length control field 01006pam a2200265 a 4500
001 - CONTROL NUMBER
control field 3334042
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 19861017000000.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 860103s1986 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 85031726
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0899301630 (lib. bdg. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .R67 1986
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/15
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ross, Stewart Halsey.
9 (RLIN) 3679
245 14 - TITLE STATEMENT
Title The management of business-to-business advertising :
Remainder of title a working guide for small to mid-size companies /
Statement of responsibility, etc Stewart Halsey Ross.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Quorum Books,
Date of publication, distribution, etc 1986.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 157 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p. [153]-154.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising, Industrial
General subdivision Management.
9 (RLIN) 3680
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          STACK 4 The MUA Library South C campus The MUA Library South C campus - Open Collection 10/01/2011   HF 5823 .R67 1986 1992-0399 21/01/2016 10/01/2011 Books

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