| 000 -LEADER |
|---|
| fixed length control field |
01169pam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3382947 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20060728192639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
880701r19881982enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
88018516 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415027810 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
.D94 1982 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dyer, Gillian. |
| 9 (RLIN) |
3676 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising as communication / |
| Statement of responsibility, etc |
Gillian Dyer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
1988 |
| Date of manufacture |
(1990 printing) |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 230 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Studies in culture and communication |
| 9 (RLIN) |
3041 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published: London ; New York : Methuen, 1982. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 215-226) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0648/88018516-d.html">http://www.loc.gov/catdir/enhancements/fy0648/88018516-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
