| 000 -LEADER |
|---|
| fixed length control field |
02497nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ASIN020552365X |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20110105053539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110105s2007 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788129707703 |
| Terms of availability |
$127.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788129707703 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
OSt |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 90 |
| Item number |
.F65 2005 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Folkerts, Jean. |
| 9 (RLIN) |
3042 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The Media in Your Life |
| Remainder of title |
an introduction to mass communication |
| Statement of responsibility, etc |
Jean Folkerts. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
460 p. ; |
| Dimensions |
28 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
4th edition. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life , the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lacy, Stephen. |
| 9 (RLIN) |
3043 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larabee, Ann. |
| 9 (RLIN) |
3044 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
4th edition. |
| 9 (RLIN) |
3045 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/020552365X/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/020552365X/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=020552365X">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=020552365X</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
