| 000 -LEADER |
|---|
| fixed length control field |
02015nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ASIN1861976100 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20101229103907.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101229s1994 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1861976100 |
| Terms of availability |
$18.60 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781861976109 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
OSt |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.R54 1993 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 9 (RLIN) |
2278 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 22 immutable laws of marketing / |
| Statement of responsibility, etc |
Al Ries. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Profile Business, |
| Date of publication, distribution, etc |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
160 p. ; |
| Dimensions |
20 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trout, Jack. |
| 9 (RLIN) |
2280 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon.com |
| Uniform Resource Identifier |
<a href="http://www.amazon.com/exec/obidos/ASIN/1861976100/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/1861976100/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Amazon customer reviews |
| Uniform Resource Identifier |
<a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=1861976100">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=1861976100</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
